© 2017, Miguel Emanuelli
ABOUT
BMor Creative is a unique group of design professionals and personal partners in the design process. They with a network of top architects, engineers, contractors, and fellow designers to help transform residential, office, and retail locations in Jacksonville, Florida.
ASSIGNMENT
Implement a social media marketing strategy and create a content strategy with continuity across all social platforms, targeting Northeast Florida to increase client’s name recognition and awareness for design services.
RECOMMENDATIONS
RESULTS
Facebook
- Follower counts increased by 26 (160% over goal)
- Impression volume grew 23.2% on average
- Engagements grew at an average rate of 86.2% (well above the 20% goal)
- Engagement rate increased by 51.1% since the beginning of 2019
- Sold one retail item via Paid Social
Instagram
- Follower counts increased by 73 (387% over goal)
- Impression volume increased an average of 44.1% (nearly double the client’s goal)
- Engagements grew by 24%
- Engagement rates were down 13.9% since the beginning of 2019
- Sold one retail item via organic content/stories
LinkedIn
- Unique visitors increased by 157% YOY
- Page Views increased by 215%
- Followers increased by 21.7% YOY
- Impression volume grew exponentially: December content received a total of 485 impressions, compared to just 60 in January of this year
- Engagements increased an average of 57%
Website
- Conversions continued to increase, ending 103.6% YOY
- Newsletter subscribers continued to grow by 4.6% YOY
- Average open rate for email was 33.2%
- Email open rate is 68.7% above the industry average
laurariggs.com 